Saturday, 26 June 2010

Sponsors of new academy in Norwich buy £34,000 of blazers, trousers and skirts for its 1,000-strong first intake

Pupils at a failing comprehensive are to be kitted out in Savile Row-tailored school uniforms and given lessons in etiquette in a move to improve standards when it reopens as an academy.

The sponsors of the new Ormiston Victory academy in Norwich have bought £34,000 worth of crest-emblazoned blazers, trousers and skirts for its 1,000-strong first intake, who will be encouraged to make polite conversation at mealtimes and be taught "excellent manners".

The academy will replace Costessey high school, twice placed in special measures in the last decade. The new uniform – designed by Savile Row tailor Thomas Mahon, who has previously worked as a cutter for bespoke suits worn by the Prince of Wales – is designed to create a smarter attitude, the academy's head, Rachel de Souza, said.

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